SP Jain’s Design Thinking for Competitive Advantage program is a human-centred, iterative problem-solving process of discovery, ideation, and experimentation. Participants will learn to implement various design-based techniques to gain insight and yield innovative solutions for any organisational or business challenge.
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On completing this program, participants will be able to:
Our carefully crafted program content makes your learning practical, relevant and contemporary.
The Design Thinking for Competitive Advantage program will cover the following topics:
Benefit from engaged learning through video presentations, group activities, discussions, Q&A, examples and case studies.
Participants will be given a challenge/project that requires them to work in teams to address one unmet need and present their ideas.
Dr Christopher Abraham is a PhD in Business Administration (Design Thinking & Innovation) and has three postgraduate qualifications in HRM, Business Administration (Marketing), Labour & Administrative Law. He is a Certified Design Thinker from IDEO/Stanford and a Fellow of the Chartered Institute of Marketing (FCIM), UK. He has 35 years of experience in management consulting, marketing and management education in India, Singapore and the UAE.
He has been a Visiting Professor at many leading universities in Australia, the USA, Canada, Singapore and the UK. Earlier, in Dubai, he headed the Executive MBA program of XLRI, Jamshedpur, one of Asia’s top business schools.
His areas of expertise are Innovation, Design Thinking, Behavioural Design, Strategy, Neuroscience of Decision Making, Future of Education, Science of Happiness, Leadership, Human Potential, Entrepreneurship, Marketing and Strategy.
A much sought-after 3-time TEDx and international keynote speaker, Dr Abraham has successfully presented at numerous global forums and conducted many consulting and executive development assignments for global organisations, including The World Bank, The Executive Council (Government of Dubai), Emirates Airlines, SEWA (Government of Sharjah), Aramex, DHL, Procter & Gamble, LG, Reckitt Benckiser and AW Rostamani (Nissan Auto).
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This course is designed for any business leader, manager or individual wishing to gain practical know-how on the principles, process and tools of Design Thinking.