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Executive Education > Open Programs > Design Thinking for Competitive Advantage


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SP Jain’s Design Thinking for Competitive Advantage program is a human-centred, iterative problem-solving process of discovery, ideation, and experimentation. Participants will learn to implement various design-based techniques to gain insight and yield innovative solutions for any organisational or business challenge.

Key Highlights

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(To be announced)
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18 hours
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Choose a Mode of Delivery

Face-to-face at Dubai Campus
Live Online
(You will have the flexibility to study from anywhere in the world)
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corporate & early bird benefits
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Get a

Certificate of Completion from SP Jain
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SP Jain’s Executive Alumni Status

Learning Outcomes


On completing this program, participants will be able to:

  • Acquire a deep understanding of the Design Thinking principles, process and tools
  • Apply the Design Thinking framework as a structured process to solve problems, generate breakthrough ideas and co-create an improved customer experience journey
  • Improve personal effectiveness by becoming a more empathetic service provider



Our carefully crafted program content makes your learning practical, relevant and contemporary.


The Design Thinking for Competitive Advantage program will cover the following topics:

  • Key Concepts & Principles of Design Thinking
  • Design Thinking Mindsets
  • Five Phases of Design Thinking
  • Design Thinking Tools & Templates


How You Will Learn

Benefit from engaged learning through video presentations, group activities, discussions, Q&A, examples and case studies.

Participants will be given a challenge/project that requires them to work in teams to address one unmet need and present their ideas.

Meet the Faculty

Dr Christopher Abraham
Professor and Head of Campus – Dubai
SP Jain School of Global Management
Certified Design Thinker from IDEO/Stanford

Dr Christopher Abraham is a PhD in Business Administration (Design Thinking & Innovation) and has three postgraduate qualifications in HRM, Business Administration (Marketing), Labour & Administrative Law. He is a Certified Design Thinker from IDEO/Stanford and a Fellow of the Chartered Institute of Marketing (FCIM), UK. He has 35 years of experience in management consulting, marketing and management education in India, Singapore and the UAE.

He has been a Visiting Professor at many leading universities in Australia, the USA, Canada, Singapore and the UK. Earlier, in Dubai, he headed the Executive MBA program of XLRI, Jamshedpur, one of Asia’s top business schools.

DR-RAJIV-ASERKAR-BW Dr Christopher Abraham

Program Audience

This course is designed for any business leader, manager or individual wishing to gain practical know-how on the principles, process and tools of Design Thinking.

Take the Next Step

Contact us today to discuss how our program could help you design radical new solutions.

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About SP Jain