SP Jain’s Customer Value Management course cultivates a sound understanding of developing marketing plans that entails segmentation, targeting and marketing mix decisions. It provides experiential learning to the participants for strategic marketing planning and decision-making through disciplined analysis and prudent judgment.
This course also makes use of Markstrat simulation that offers an extensive set of market research studies, including:
Participants will learn to develop effective marketing strategies in the dynamic global business environment.
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Our carefully crafted program content makes your learning practical, relevant and contemporary.
The Customer Value Management program covers the following topics:
Dr Balakrishna Grandhi has nearly 45 years of experience in academics and industry as a professor, consultant, entrepreneur and practitioner across the US, Canada, Singapore, Sydney, Dubai and India.
He believes in adding value and making a difference through teaching and mentoring students, faculty, senior managers and CXOs. He is passionate about equipping participants with ‘Stragility’ – a strategic and agile thinking capability to grow stakeholder value in an ever-changing and uncertain business environment.
Dr Grandhi has designed and directed innovative courses for many senior managers from diverse organisations in India and around the globe. The use of case pedagogy and rigour in his teaching has facilitated interactive learning yielding a rich student experience.
He holds a Master in Management Sciences from Madras University, India, an MBA and a PhD in Marketing from Carlson School of Management, USA, and is a Fellow of the Chartered Institute of Marketing, UK.
Awards & Recognitions
The course is ideal for business leaders in R&D, Operations, Finance, Sales & Marketing, Business Development, General Management and Product Development.
Professionals at various stages of their career, i.e. specialists, consultants, senior executives and managers from mid to senior levels, will benefit from the learnings.