Executive Education > Open Programs > Customer Value Management
CUSTOMER VALUE MANAGEMENT
Develop effective digital marketing strategies for the dynamic global business environment
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CLASSES RESUME ON ALL CAMPUSES
We have resumed in-person classes safely at our Dubai, Mumbai, Singapore, and Sydney campuses.
Watch this video to learn more about the safety measures implemented at our Dubai campus:
We have implemented similar protocols at our other campuses aligned with the safety regulations put forth by the local governing bodies. Please visit our website for more details.
PROGRAM OVERVIEW
SP Jain’s Customer Value Management course cultivates a sound understanding of developing marketing plans that entails segmentation, targeting and marketing mix decisions. It provides experiential learning to the participants for strategic marketing planning and decision-making through disciplined analysis and prudent judgment.
This course also makes use of Markstrat simulation that offers an extensive set of market research studies, including:
- Industry benchmarking
- Customer awareness
- Purchase intentions
- Shopping habits
- Semantic scales
- Perceptual mapping
- Market forecast
- Competitive advertising estimates
- Competitive sales force estimates
- Sales and advertising experiments
Participants will learn to develop effective marketing strategies in the dynamic global business environment.
Key Highlights
Start Date
(To be announced)
Duration
18 hours
Choose a Mode of Delivery
Face-to-face at Dubai Campus
or
Live Online
(You will have the flexibility to study from anywhere in the world)
Avail exclusive
Corporate & Early Bird Benefits
Get a
Certificate of Completion from SP Jain
Earn
SP Jain’s Executive Alumni Status
Time
10 AM – 6 PM
(3 weekends with 6 hours of learning intervention per day)
Study Location
Dubai campus
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Something Powerful
Tell The Reader More
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.
Learning Outcomes
- Analyse regional and global market data and information to draw inferences and create marketing advantage
- Evaluate opportunities for investing in existing and growing markets versus reaching out to new market opportunities
- Critically analyse the market information and draw inferences for allocating marketing resources for maximum returns and enhanced customer value
- Develop innovative, impactful customer-centric marketing strategies and marketing plans
- Present business models, frameworks and marketing strategies, demonstrating individual and group accountability
Curriculum
Our carefully crafted program content makes your learning practical, relevant and contemporary.
The Customer Value Management program covers the following topics:
- Introduction to the Digital Markstrat world
- Understanding of marketing research reports
- Segmentation & targeting
- Positioning with focused marketing plans
- Resource allocation for customer-centric decisions
- Developing marketing plans for enhancing return on marketing investments
- Review marketing decisions for investing in existing versus new products and markets
- Understand how to interface with finance, R&D, manufacturing, sales force and channel partners
- Manage uncertainty with scenario planning and what-if analysis to cope with ambiguity and enhance shareholder value
How You Will Learn
- Application-based group and individual exercises
- Digital Markstrat Simulation
- Interactive expert-led sessions
- Engaged learning through videos, presentations and case studies
Meet the Faculty
DR BALAKRISHNA GRANDHI
Professor of Marketing & Strategy and Dean – Global MBA & Master of Global Business
SP Jain School of Global Management
Certified trainer in Blue Ocean Strategy and Markstrat simulations of StratX, France
Dr Balakrishna Grandhi has nearly 45 years of experience in academics and industry as a professor, consultant, entrepreneur and practitioner across the US, Canada, Singapore, Sydney, Dubai and India.
He believes in adding value and making a difference through teaching and mentoring students, faculty, senior managers and CXOs. He is passionate about equipping participants with ‘Stragility’ – a strategic and agile thinking capability to grow stakeholder value in an ever-changing and uncertain business environment.
DR BALAKRISHNA GRANDHI
Professor of Marketing & Strategy and Dean – Global MBA & Master of Global Business
SP Jain School of Global Management
Certified trainer in Blue Ocean Strategy and Markstrat simulations of StratX, France
Dr Balakrishna Grandhi has nearly 45 years of experience in academics and industry as a professor, consultant, entrepreneur and practitioner across the US, Canada, Singapore, Sydney, Dubai and India.
He believes in adding value and making a difference through teaching and mentoring students, faculty, senior managers and CXOs. He is passionate about equipping participants with ‘Stragility’ – a strategic and agile thinking capability to grow stakeholder value in an ever-changing and uncertain business environment.
Dr Grandhi has designed and directed innovative courses for many senior managers from diverse organisations in India and around the globe. The use of case pedagogy and rigour in his teaching has facilitated interactive learning yielding a rich student experience.
He holds a Master in Management Sciences from Madras University, India, an MBA and a PhD in Marketing from Carlson School of Management, USA, and is a Fellow of the Chartered Institute of Marketing, UK.
Awards & Recognitions
- Medical Data Reports Inc. Fellowship, Carlson School of Management, 1974
- Roland S Vaile Fellowship for Scholastic Performance, Carlson School of Management, 1974
- Jack L Hurley Grant, Carlson School of Management, 1975
- Doctoral Research Grant for Thesis: “Modeling Group Interaction and Choice Selection Processes in Industrial Buying”, American Marketing Association, 1976
- Awarded ‘Outstanding Professor of the Year’ at SP Jain School of Global Management in 2013, out of nearly 300 full-time and adjunct faculties from across the world teaching in different programs
PROGRAM AUDIENCE
The course is ideal for business leaders in R&D, Operations, Finance, Sales & Marketing, Business Development, General Management and Product Development.
Professionals at various stages of their career, i.e. specialists, consultants, senior executives and managers from mid to senior levels, will benefit from the learnings.
© 2021 S P Jain School of Global Management
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Please get in touch for more details or to schedule a personalised consultation.
We look forward to working with you towards achieving your learning goals.
ABOUT SP JAIN
SP Jain School of Global Management is an Australian business school that provides modern, relevant and practical global business education. With campuses in the dynamic business hubs of Dubai, Mumbai, Singapore and Sydney, SP Jain is renowned for offering multi-city undergraduate and postgraduate programs. Year after year, the School has been ranked by reputed international publications such as Bloomberg Businessweek, Forbes, Times Higher Education–Wall Street Journal, The Economist and Financial Times.
The Centre for Executive Education at SP Jain School of Global Management offers a wide range of programs tailored to your business needs. Our programs are designed to empower individuals and organisations to become more effective in the workplace by inspiring new ideas, learning through immersive experiences and applying the learnings for lasting impact.