Executive Education > Open Programs > Blue Ocean Strategy
BLUE OCEAN STRATEGY
Acquire strategic thinking and leadership skills to create new demand for your product or service
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CLASSES RESUME ON ALL CAMPUSES
We have resumed in-person classes safely at our Dubai, Mumbai, Singapore, and Sydney campuses.
Watch this video to learn more about the safety measures implemented at our Dubai campus:
We have implemented similar protocols at our other campuses aligned with the safety regulations put forth by the local governing bodies. Please visit our website for more details.
PROGRAM OVERVIEW
SP Jain’s Blue Ocean Strategy training program will provide you with a comprehensive understanding of the key concepts, frameworks and tools of Blue Ocean Strategy. It will also give you the opportunity to apply the fundamental methodology to create and capture new market space in simulated business settings.
Key Highlights
Start Date
(To be announced)
Duration
18 hours
Choose a Mode of Delivery
Face-to-face at Dubai Campus
or
Live Online
(You will have the flexibility to study from anywhere in the world)
Avail exclusive
Corporate & Early Bird Benefits
Get a
Certificate of Completion from SP Jain
Earn
SP Jain’s Executive Alumni Status
Study Location
Dubai campus
Time
10 AM – 6 PM
(3 weekends with 6 hours of learning intervention per day)
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Something Powerful
Tell The Reader More
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.
Learning Outcomes
- You will understand and distinguish between the Red Ocean and Blue Ocean Strategy in the context of competitive regional/global industry
- Using relevant management and strategy tools, you will gain a deeper understanding of the competitive landscape
- You will formulate an innovative Blue Ocean Strategy to make existing competition irrelevant and create new market spaces
- You will demonstrate creativity and teamwork to execute effective strategies for sustainable business outcomes
Curriculum
Our carefully crafted program content makes your learning practical, relevant and contemporary.
The Blue Ocean Strategy program covers the following topics:
- Challenges in competing in the Red Ocean market
- Creating a Blue Ocean market
- Strategy, Innovation and Virality: How innovations spread
- Disruptive innovation in existing markets
- Creating sustainable advantage
- Innovation and Creativity Processes – Structured and Unstructured Approaches, Crowd Sourcing Ideas, Lead User Method
- Designing, presenting, and launching new products and services
- Engaging in non-disruptive innovation to make existing competition irrelevant
- Sustaining growth and profitability with continuous Strategic Innovation
How You Will Learn
- You will learn through interactive expert-led sessions
- Experience engaged learning with simulations, videos, presentations and case exercises
Participate in our interactive expert-led sessions. Experience engaged learning through simulations, videos, presentations and case exercises.
Meet the Faculty
DR BALAKRISHNA GRANDHI
Professor of Marketing & Strategy and Dean – Global MBA & Master of Global Business
SP Jain School of Global Management
Certified trainer in Blue Ocean Strategy and Markstrat simulations of StratX, France
Dr Balakrishna Grandhi has nearly 45 years of experience in academics and industry as a professor, consultant, entrepreneur and practitioner across the US, Canada, Singapore, Sydney, Dubai and India.
He believes in adding value and making a difference through teaching and mentoring students, faculty, senior managers and CXOs. He is passionate about equipping participants with ‘Stragility’ – a strategic and agile thinking capability to grow stakeholder value in an ever-changing and uncertain business environment.
DR BALAKRISHNA GRANDHI
Professor of Marketing & Strategy and Dean – Global MBA & Master of Global Business
SP Jain School of Global Management
Certified trainer in Blue Ocean Strategy and Markstrat simulations of StratX, France
Dr Balakrishna Grandhi has nearly 45 years of experience in academics and industry as a professor, consultant, entrepreneur and practitioner across the US, Canada, Singapore, Sydney, Dubai and India.
He believes in adding value and making a difference through teaching and mentoring students, faculty, senior managers and CXOs. He is passionate about equipping participants with ‘Stragility’ – a strategic and agile thinking capability to grow stakeholder value in an ever-changing and uncertain business environment.
Dr Grandhi has designed and directed innovative courses for many senior managers from diverse organisations in India and around the globe. The use of case pedagogy and rigour in his teaching has facilitated interactive learning yielding a rich student experience.
He holds a Master in Management Sciences from Madras University, India, an MBA and a PhD in Marketing from Carlson School of Management, USA, and is a Fellow of the Chartered Institute of Marketing, UK.
Awards & Recognitions
- Medical Data Reports Inc. Fellowship, Carlson School of Management, 1974
- Roland S Vaile Fellowship for Scholastic Performance, Carlson School of Management, 1974
- Jack L Hurley Grant, Carlson School of Management, 1975
- Doctoral Research Grant for Thesis: “Modeling Group Interaction and Choice Selection Processes in Industrial Buying”, American Marketing Association, 1976
- Awarded ‘Outstanding Professor of the Year’ at SP Jain School of Global Management in 2013, out of nearly 300 full-time and adjunct faculties from across the world teaching in different programs
PROGRAM AUDIENCE
The course is ideal for senior executives, business owners, and heads of strategy executives from mid to upper-level management involved in developing new products and services.
Participants from various functional areas of general management, sales and marketing, finance, and business development will benefit from the learnings.
© 2021 S P Jain School of Global Management
TAKE THE NEXT STEP
Contact us today to discuss how our Blue Ocean Strategy training program could help you create new growth opportunities and transform your business.
ABOUT SP JAIN
SP Jain School of Global Management is an Australian business school that provides modern, relevant and practical global business education. With campuses in the dynamic business hubs of Dubai, Mumbai, Singapore and Sydney, SP Jain is renowned for offering multi-city undergraduate and postgraduate programs.Year after year, the School has been ranked by reputed international publications such as Bloomberg Businessweek, Forbes, Times Higher Education–Wall Street Journal, The Economist and Financial Times.
The Centre for Executive Education at SP Jain School of Global Management offers a wide range of programs tailored to your business needs. Our programs are designed to empower individuals and organisations to become more effective in the workplace by inspiring new ideas, learning through immersive experiences and applying the learnings for lasting impact.