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Executive Education > Open Programs > Blue Ocean Strategy


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SP Jain’s Blue Ocean Strategy training program will provide you with a comprehensive understanding of the key concepts, frameworks and tools of Blue Ocean Strategy. It will also give you the opportunity to apply the fundamental methodology to create and capture new market space in simulated business settings.

Key Highlights

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Start Date

(To be announced)
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18 hours
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Choose a Mode of Delivery

Face-to-face at Dubai Campus
Live Online
(You will have the flexibility to study from anywhere in the world)
Corporate And Early Bird Benefits Corporate And Early Bird Benefits

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Corporate & Early Bird Benefits
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Certificate of Completion from SP Jain
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SP Jain’s Executive Alumni Status

Learning Outcomes

  • You will understand and distinguish between the Red Ocean and Blue Ocean Strategy in the context of competitive regional/global industry
  • Using relevant management and strategy tools, you will gain a deeper understanding of the competitive landscape
  • You will formulate an innovative Blue Ocean Strategy to make existing competition irrelevant and create new market spaces
  • You will demonstrate creativity and teamwork to execute effective strategies for sustainable business outcomes


Our carefully crafted program content makes your learning practical, relevant and contemporary.

The Blue Ocean Strategy program covers the following topics:

  • Challenges in competing in the Red Ocean market
  • Creating a Blue Ocean market
  • Strategy, Innovation and Virality: How innovations spread
  • Disruptive innovation in existing markets
  • Creating sustainable advantage
  • Innovation and Creativity Processes – Structured and Unstructured Approaches, Crowd Sourcing Ideas, Lead User Method
  • Designing, presenting, and launching new products and services
  • Engaging in non-disruptive innovation to make existing competition irrelevant
  • Sustaining growth and profitability with continuous Strategic Innovation

How You Will Learn

Participate in our interactive expert-led sessions. Experience engaged learning through simulations, videos, presentations and case exercises.

Meet the Faculty

Professor of Marketing & Strategy and Dean – Global MBA & Master of Global Business
SP Jain School of Global Management
Certified trainer in Blue Ocean Strategy and Markstrat simulations of StratX, France

Dr Balakrishna Grandhi has nearly 45 years of experience in academics and industry as a professor, consultant, entrepreneur and practitioner across the US, Canada, Singapore, Sydney, Dubai and India.

He believes in adding value and making a difference through teaching and mentoring students, faculty, senior managers and CXOs. He is passionate about equipping participants with ‘Stragility’ – a strategic and agile thinking capability to grow stakeholder value in an ever-changing and uncertain business environment.

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The course is ideal for senior executives, business owners, and heads of strategy executives from mid to upper-level management involved in developing new products and services.

Participants from various functional areas of general management, sales and marketing, finance, and business development will benefit from the learnings.


Contact us today to discuss how our Blue Ocean Strategy training program could help you create new growth opportunities and transform your business.

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